Together with the Quipa Collective, we supported the Waorani Nationality of Ecuador (NAWE) in their fight to defend Yasuní, one of the key global biodiversity hotspots.

We created a strategy to position NAWE as a leader in Yasuní conservation efforts, ensuring their right to participation and self-determination is respected.

We accompanied their advocacy actions in Quito and traveled to Puyo, in the heart of Ecuador’s Amazon, to document the International Summit for Yasuní. This summit resulted in an action plan with alternatives to dismantle oil infrastructure and build a post-extractivist future.

Our Approach

• Position NAWE’s leadership by highlighting their crucial role in defending Yasuní and their fight against climate change and biodiversity loss.

• Amplify the "International Summit for Yasuní" as a key platform to propose alternatives and mobilize international support for the protection of Indigenous Peoples and their vital territory.

• Inspire the defense of Indigenous territories, raising awareness about the importance of Yasuní and the urgent need to protect it for future generations.

Media

• Press materials were disseminated to 60 news agencies, both regional and global.

• Materials were disseminated to a database of 800 journalists and editors across Ecuador, Colombia, Peru, and international networks.

• Average open rate per campaign: 79.2% (4 campaigns).

• Click-through rate per campaign: 6.15% (4 campaigns).

• Relevant media outlets: EFE Verde, Periodistas por la Tierra, AP, AFP, El País, Diálogo Chino, RFI, Reuters, Internews, Latin Clima.

  52 press releases were secured

Content Creation

• Four invitation designs were created.

• 20 social media content pieces were generated (including conceptualization and copywriting).

• 20 social media stories were produced.

• A newsletter for partner organizations was developed.

  45 social media contents

Photography

• 390 photographs of the symbolic action and press conference of the first anniversary of the popular consultation.

• 297 photographs Day 1 - International Summit for Yasuní.

• 635 photographs Day 2 - International Summit for Yasuní.

• 67 photographs Day 3 - International Summit for Yasuní.

  1.389 photographs

Video

• 14 videos of the symbolic action and press conference of the first anniversary of the popular consultation.  

• 115 videos Day 1 - International Summit for Yasuní.  

• 193 videos Day 2 - International Summit for Yasuní.  

• 33 videos Day 3 - International Summit for Yasuní.

  355 videos

Coverage BN Periodismo

• A media report, five pre-recorded interviews, and a live interview on the news program "Buenas, buenas."

• Seven exclusive social media contents.

• Total reach: 52,882

• Total views: 58,491

• Engagement: 1,914

• Comments: 92

• Shares: 116

• Minutes watched: 3,394