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This was a global communication and advocacy campaign in which 60 indigenous and community leaders toured 7 European cities (Cologne, Brussels, Paris, Amsterdam, London, Berlin, and Bonn) in 5 countries (Germany, Belgium, France, the Netherlands, and England) to meet with high-level political figures prior to the start of the COP23 negotiations held in Bonn, Germany.


As part of this campaign, various political, symbolic, and media actions were carried out in the main cities of Europe.


Several events were held in each of the major European cities to allow representatives of indigenous and local communities to share their experiences with the aim of raising awareness among politicians, media outlets, and civil society organizations on the defense of Indigenous Peoples’ rights and the support of their proposals to save their communities, territories, and forests for the benefit of the planet.


For this campaign, we developed the following products:


  • Communication and advocacy strategy

  • Coordination and production of the tour in the main cities of Europe

  • Planning of the political agenda

  • Creation of support networks in each of the campaign cities

  • Development of identity and branding

  • Website

  • Digital campaign

  • Promotional materials such as postcards, t-shirts, bags, bus branding

  • Event production

  • Development of image and branding elements

  • Strengthening of leadership and communication skills




GLOBAL CAMPAIGN GUARDIANS OF THE FOREST: ROAD TO COP23

GUARDIANS OF THE FOREST
HOLLAND, GERMANY, BELGIUM, FRANCE, UNITED KINGDOM
2017
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