At COP16 biodiversity conference, we supported the International Working Group for the Protection of Indigenous Peoples in Isolation and Initial Contact (GTI PIACI), in partnership with Amazon Conservation Team and the 21 member organizations. We mobilized to Cali, Colombia, to ensure strategic coverage of their political advocacy agenda during these crucial negotiations.

Our team implemented a comprehensive communication plan, which included real-time multimedia content production, mapping of strategic opportunities, coverage of meetings and side events, and active social media management. We worked closely with communicators from member organizations, creating a support network that amplified the impact of messages across digital channels.

Additionally, we developed and promoted the "Right to Exist Petition”,  an international call to action that urged organizations and governments to join GTI PIACI in the protection of Indigenous Peoples in Isolation and Initial Contact. This call emphasized the need to include these peoples in biodiversity policies, highlighting the importance of their territories for the preservation of critical global biodiversity hotspots. The petition was adopted by the government of Colombia and presented as an international declaration, inviting other countries in the region to join in defending these peoples and their lands.

Our Approach

Our methodological approach at COP16 was structured around the following:

• Multilevel Strategic Coverage: We designed a communication plan that integrated real-time documentation and social media management, ensuring continuous presence of GTI PIACI.

• Mapping of Advocacy Opportunities: We identified key events and influence spaces in the COP16 agenda to maximize the impact of GTI PIACI.

• Network Coordination with Communicators: We established a collaboration mechanism with communicators from member organizations, strengthening and amplifying messages on digital platforms.

• Global Advocacy Tools: We developed and promoted the "Right to Exist Petition" to push for policies protecting Indigenous Peoples in Isolation and Initial Contact (PIACI) on the international agenda.

• Continuous Monitoring and Adaptation: We assessed the impact of content in real-time, adjusting the strategy based on audience response and new advocacy opportunities.

This approach enabled us to execute a coordinated and adaptable strategy, increasing the visibility and influence of GTI PIACI at COP16.

Web

• Increased Traffic: We recorded a +60% increase in sessions (1,855) and a +101% rise in unique visitors (720), with 90% being new users.

• Top Pages: The page "For the Right to Exist" led with 1,030 views, followed by the Homepage and PIACI Communications.

• Traffic Sources: Most visits came from direct traffic (70.84%) and Google searches (22.34%).

Social Media

• Reach and Visibility: Social media collectively achieved a remarkable increase in reach and visibility. Facebook, LinkedIn, and Instagram recorded an average of over 180% in impressions, boosting the visibility of GTI PIACI.

• Engagement: Engagement grew significantly across all platforms, with LinkedIn increasing by +129% and Instagram by +26%. This resulted in thousands of interactions, including comments, shares, and reactions, strengthening GTI PIACI's presence.

• Follower Growth and Diverse Audience: Each platform gained new followers, reflecting a growing interest from audiences in Brazil, Colombia, Peru, and other countries in the region. The Facebook fan page saw a +124% increase in reactions, while LinkedIn gained 126 new followers and registered 1,338 interactions (+862%).

Coverage

• A total of 57 real-time content pieces were created and published.

• Three editorial calendars were developed, which included 10 promotional pieces in English, Spanish, and Portuguese.

• A collection of 228 videos and 491 high-quality photos was produced.