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In the midst of an unprecedented environmental crisis, with the Amazon, the Gran Chaco, and the Brazilian Cerrado devastated by fires and droughts, Colmena Lab joined a coalition of Indigenous and environmental organizations to amplify an urgent call for global action.


During New York Climate Week, we facilitated a high-impact press conference that brought together Indigenous leaders from Ecuador, Brazil, and Peru, representing eight South American countries. Their demand: the recognition of Indigenous territorial rights as a crucial climate policy to halt environmental devastation.


Our Strategic Approach


Colmena Lab managed all aspects of communication, including:


  • Coordination with allied organizations.

  • Preparation of press materials in three languages.

  • Strategy for distribution to international media.

  • Conceptualization and planning of the press conference.

  • Creation of informational resources for journalists.


Our Impact


Global Reach: Through our comprehensive communication strategy, we achieved global reach.


Coverage in 23 Countries

Coverage in 4 Languages

125 Million Potential Reach

Scientific Evidence. We provided the media with a factsheet containing NASA data, maps, and unpublished reports that supported the urgency of the call. This document was available in both English and Spanish.




See the Quipa's Landing Page fires and droughts in South America.



Global Mobilization: Fires and Droughts in South America

QUIPA COLLECTIVE
NEW YORK CLIMATE WEEK
NEW YORK - UNITED STATES
2024
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